Month

March 2019
Voluntary work I have done voluntary work now for a number of years as a volunteer instructor at a Judo and Jitsu club in the town near where I live in Lewes.  Its a community club working out of an old school building called the Lewes new school. Its great helping kids, working with parents...
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financial strategy charities
Finance Strategy is often used by charities as another name for their strategic plan, but it should be in effect just part of the strategic plan, along with Values,  Trust, Digital, Branding, Marketing, Quality Improvement,  risks, and The responsibilities of Trustees. We have already looked at budgeting here and finance will probably be first and...
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social media strategy
7 steps to a Social Media Strategy Social Media Strategy is essential to the 21st century  charity and NFPs, do you have one? It should be both part of your marketing strategy but also your digital strategy. It should be based in quality. There is the story of the group lost in a great forest,...
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Psychology and Technology | Digital Strategy 2 I have written before about Digital Strategy and this on Psychology and Technology is the follow-up. I have spent most of my career demonstrating how technology can be demythologised, demystified and made to work in collaboration with people. Mostly people want things to just work, like their TV or...
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Better Charity Branding – defines your income Our starting point in better charity branding is the logo and name of your charity.  Your non profit charity organization needs to have a strong brand as part of their marketing strategy that tells their story in a visually compelling way. Creating not only the right message, but a...
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